11:48 pm · The studio's closed. The enquiry isn't. · Studio closed

Tattoo studio growth partnerMeta ads and booking

More of the tattoos your artists want. Less of the inbox.

We run Meta ads made from your artists' healed work, aimed at the styles you want more of. Our booking assistant texts every enquiry inside 60 seconds, asks where on the body and what's there already, and books the consult.You get booked consults with the brief attached. Not a pile of "how much?" messages.

Get in touch See how it works

AUD $1,295 a month plus ad spend. Every term is on this page.

Custom studio or walk-in? See both
An artist tattooing a client under a lamp in a working tattoo studio Example message
  • Text back inside 60 seconds
  • Never quotes a price
  • Your ad account stays yours
  • Cost per booked consult, never cost per lead

Built in New Zealand. Booking is open to Australian studios now. New Zealand and more countries next. Join the waitlist

The booking assistant

Tattoo bookings, from custom sleeves to walk-ins.

Same assistant, two conversations. Pick the one that sounds like your studio.

  1. 11:48 pm · Tuesday

    The studio's closed. The enquiry isn't.

    Jess fills in the form on your ad. Fine line carnations, two reference photos.

  2. 9 seconds later

    Answered in your studio's name. It says what it is.

    Its first text says it's the studio's booking assistant.

  3. 11:50 pm

    It asks the questions your studio sets.

    Where on the body, how big, and whether there's work there already. Then it books.

  4. 11:51 pm

    No price. That stays with the artist.

    It says so plainly and moves on. Your artist quotes at the consult.

  5. 11:53 pm

    Consult booked. Brief sent.

    Colour, deadline and artist come after the booking. Your team starts the day with the whole brief.

Which studio are you?
Harbour Street TattooSMS · booking assistant
  1. Enquiry form · Meta ad · 11:48 pm Tue
    Idea
    "fine line carnations, my birth flower"
    Reference
    2 photos
    18+
    Ticked
  2. Texted 9 seconds after the form
  3. Hi Jess, it's Harbour Street Tattoo's booking assistant, picking up your fine line carnations enquiry. Where on the body are you thinking? Once I know, I'll find you a consult time. If you'd rather not get these messages, just reply STOP and we'll take you off the list.
  4. upper arm. top of my shoulder to just past my elbow
  5. Shoulder to just past the elbow, got it. Is there a tattoo or scar there already?
  6. nothing there yet. roughly how much tho
  7. I can't quote, that's the artist's call at the consult. They'll go through size and detail with you then. I've got Thursday 2:30 pm or Saturday 11 am for a consult. Which suits?
  8. sat
  9. Booked. Your free consult is Saturday 11 am at Harbour Street Tattoo. We'll text you the day before. Reply YES to keep your time, or it's released. Want to add more photos before then? Pop them here: link
  10. A couple of quick ones for the studio. Black and grey, or colour? And does it need to be done by a certain date?
  11. black and grey. no rush
  12. Thanks. Is there an artist you'd like, or are you happy for the studio to match you?
  13. whoever does fine line
  14. Noted, that goes in your notes for the studio. See you Saturday.
  15. Consult booked · Sat 11 am · brief sent to the studio

Example conversation. Free consults by default. Card on file or a deposit if your studio prefers.

Anything tricky goes to a person. Your team gets a text with the details and calls or texts them from the studio phone.

Looking down on a working tattoo floor at night, a client on the bed under the lights

While you're tattooing, or asleep. Every enquiry form from your ads gets a text inside 60 seconds.

How it works

How it works.

01 The ads

Your healed work, shown to the right people.

  • Made from your artists' healed work, credited to the artist.
  • Aimed at the styles you want more of, near your studio.
  • Run from your own ad account and Page. The spend goes straight to Meta, never marked up.
02 The assistant

A text back inside 60 seconds, day or night.

  • Its first text says it's your studio's booking assistant.
  • Asks where, how big and what's there already, then books the consult.
  • Never quotes a price. Hands anything tricky to your team.
03 Your inbox

The brief arrives with the booking. Less back and forth.

  • A text for each booked consult, with the brief and photos.
  • A reminder the day before asks them to reply YES, so you know who's coming.
  • An email at 7:30 each morning lists the day's consults, artist by artist.
Your inbox

The enquiries arrive sorted. Your DMs stay yours.

Your ads send people to a booking page made for your studio. They fill in a short form, and the booking assistant takes it from there by text.

Your Instagram and Facebook inboxes stay exactly as they are. Nothing connects to them.

When something needs a person, the assistant passes it to your team with the details and stops texting that client. Your team calls or texts them from the studio phone. Overnight alerts wait until just before you open, unless it's a big job.

Example
InkClientText to the studio · 11:53 pm
Consult booked · Sat 11:00 am
Client
Jess T.
Idea
In her words: "fine line carnations, my birth flower"
Where
Upper arm, shoulder to just past the elbow. No ink or scars there
Colour
Black and grey
Deadline
None
Artist
"whoever does fine line"
References
2 photos
Price
None given
Confirmed
Reply YES the day before, or the time is released
Two kinds of studio

Custom sleeve or walk-in matching tattoo. Set up for how you book.

Some studios live on planned custom work. Others have a full floor and take everything from a back piece to matching walk-ins on a Saturday. Most are a bit of both. We set up the ads and the assistant's questions to suit yours.

An artist at work in a bright tattoo studio with framed drawings on the wall
Custom and large work

Custom and large work.

Ads show the styles you want more of. The assistant asks where and how big, then books the consult. Half sleeves and bigger also get flagged to the owner.

Play the custom chat
A walk-in tattoo studio with flash covering the walls and a neon tattoo sign
Walk-ins and small pieces

Walk-ins and small pieces.

Ads can show flash, small work and your walk-in days. Anyone wanting to come in today is sorted and sent to your team with the details.

Play the walk-in chat
Always a person

Cover-ups, rework, scar work and anyone who might be under 18 go to a person, every time.

Your team first, if you'd rather

The assistant can pass each enquiry to your desk with a summary. If nobody picks it up within 2 hours of opening time, it books the consult.

An artist working on a black and grey arm piece
The work you want

More of the work your artists want to be doing.

Every studio has work it wants more of.

  • Big black and grey
  • Fine line
  • Colour realism
  • Bigger pieces

Bigger pieces in the book instead of a stream of small ones.

Tell us which styles, and which artists have holes in the week. We build the ads from their healed work, so the people who see them are after that kind of tattoo.

We can't promise a full book. We can point the ads at the gaps and make sure every enquiry form from your ads gets a text inside a minute.

If someone wants a style your studio doesn't take, the assistant tells them, or hands them to your team. You choose.

Your brand, your audience

Every ad builds your studio, not ours.

Your artists, by name.The ads show your artists' healed work, credited by name or handle. People who see them see your studio.

Your account, your Page.They run from your own ad account and Page. What Meta learns from your ads stays in your account.

If you leave.Your ad account, Page, pixel and ad history stay yours. Your contacts and chat history come to you as a file.

Example adsYour artists' work, in their own name.

HS
Harbour Street TattooSponsored · Example

Fine line tattoo work from Harbour Street Tattoo in Fremantle. This one's healed, by @handle. Consults are open for fine line pieces.

A fine line script tattoo on a forearmExampleFine line tattoo
FremantleExample · stock photo, the real ad uses healed work
Harbour Street Tattoo · Enquiry formFine line tattoos in Fremantle
Learn more
HS
Harbour Street TattooSponsored · Example

Black and grey tattoo work, healed and settled, by @handle at Harbour Street Tattoo, Fremantle. Send through your idea and we'll book a consult.

A black and grey arm tattooExampleBlack and grey tattoo
FremantleExample · stock photo, the real ad uses healed work
Harbour Street Tattoo · Enquiry formBlack and grey tattoos in Fremantle
Learn more
HS
Harbour Street TattooSponsored · Example

Custom large-scale tattoo work at Harbour Street Tattoo in Fremantle. Sleeves, back pieces and bigger, drawn for the person and the placement. Healed work by @handle. Large-scale consults are open now.

A large custom sleeve tattoo on a client's armExampleCustom sleeves and back pieces
Tattoo · FremantleExample · stock photo, the real ad uses healed work
Harbour Street Tattoo · Enquiry formLarge-scale custom tattoos, Fremantle
Learn more
IS
Kettle Lane TattooSponsored · Example

Flash tattoo day at Kettle Lane Tattoo, Brunswick. Walk-ins from 10 am Saturday, first in, first served. Flash on the wall by @handle. 18+ with ID.

Framed tattoo flash on a studio wallExampleFlash tattoo day
Saturday · BrunswickFlash by @handle
Kettle Lane Tattoo · Enquiry formFlash and walk-in tattoos, Brunswick
Learn more
The ads

How we run your ads.

01

Getting started

You give us partner access to your Page, Instagram and ad account. We set up your booking page and number. Ads go live within 5 business days of your number being approved.

02

Ads from your own work

3 to 5 ads from your artists' healed photos and reels. Each artist approves the whole ad, caption included, before it runs.

03

A weekly check

We watch spend, how often people see the same ad, and how good the enquiries are. Fresh work goes in before people tire of it. Once a month we check in with you: consults booked, who turned up, what each booked consult cost, and what we're changing next.

Harbour Street Tattoo · OctoberExample numbers, not a result
Consults booked14
Turned up12
Cost per booked consult$107Ad spend divided by consults booked. Here, $1,500 ÷ 14.
Consults booked per week
Straight answers

What we won't sell you.

Plenty of agencies promise the world. Here's what we won't sell you.

01A booking guarantee.

Nobody controls how many people want a tattoo next month. We promise what we control: every enquiry form from your ads gets a text inside 60 seconds.

02Percentage fees.

One flat monthly fee.

03A long contract.

Three months, then month to month on 30 days' notice. Your ad account and your data leave with you.

04A price you only hear on a call.

It's on this page, with the ad spend added up.

Pricing

The whole monthly cost, on the page.

Here's the price, the terms and what you'll see each month.

$1,295 a month. Plus the ad spend you choose.

$50
  • IncludesAds made and run by us, your booking page, the booking assistant by text, consult booking and reminders, a live dashboard and a monthly check-in.
  • ConsultsFree consults by default. Card on file or a deposit if your studio prefers.
  • Minimum3 months, then month to month on 30 days' notice.
  • If you leaveYour ad account, Page, pixel and ad history stay yours. You get your contacts and chat history as a file within 7 days, and we remove our access within 5 business days.
All up, each month
All up, each month: $2,795 AUD, ad spend included.
AUD, ad spend included.

How we worked this out: $1,295 to us, plus $50 a day for 30 days ($1,500) paid to Meta. Never marked up.

First month: + $500 setup (waived on a 6-month term).

For tattoo studios in Australia.

Get in touchQuestions first
Why speed matters

They enquired at three tattoo studios. Yours texted back first.

60 seconds. How fast our assistant texts every enquiry form from your ads, day or night.

Reply promise: every enquiry form from your ads gets a text inside 60 seconds, day or night, or that month's fee back. We show you the log.

Firms that got back to a new enquiry within the hour were nearly 7x as likely to have a real conversation as firms that waited one more hour.Harvard Business Review, 2011. 1.25 million leads, 42 US companies.

For your artists

Your artists get asked first.

Artists are usually the ones who say no to software. Here's what we agree to before anything goes live, in a one-page artist agreement.

Ask for the one-page artist agreement
Artists at work across a warm tattoo studio floor
Their work

Their photos, their say.

  • Healed photos only, and only the ones they approve. Process clips only if the artist opts in.
  • They approve the whole ad, caption included, before it runs.
  • Every ad credits the artist by name or handle.
  • Ask the studio or us, and a photo comes out of the ads within one business day.
  • Any artist can opt out of ads under their own name.
  • Their work is never used for another studio or to train AI.
Their inbox

Never their personal DMs.

  • The assistant texts from a number we set up for the studio, never an artist's own phone or DMs.
  • Its first text says it's a booking assistant.
  • It never pretends to be an artist or speaks for one.
Their bookings

Price stays with the artist.

  • No price, no design promises, no session counts. That stays with the artist.
  • It never comments on a reference or an idea.
  • The brief names any artist the client asked for, in the client's own words.
Not built on Meta alone

Your enquiries and contacts stay yours, even if Meta changes.

Meta keeps changing how ads find people, and it's building its own AI to answer messages inside its apps. That AI works for Meta. It doesn't know your artists, your consult times or the work you want more of.

Ours does. It texts in your studio's name, follows your rules and books into the consult times you set.

Enquiries come to a booking page and a number we set up for you, so your contacts and bookings sit outside Meta. A change at Meta doesn't wipe them out.

More channels as they're proven in real studios.

Questions

What studios ask before they say yes.

Does the assistant answer our Instagram DMs?

Not yet. Your ads send people to a booking page and the assistant texts them. Your DMs stay yours. Instagram is the first channel we test once text is proven in your studio.

What does it cost all up?

$1,295 a month to us, plus your ad spend, typically $1,500 a month at $50 a day, paid to Meta direct. Setup is $500, waived on a 6-month term.

Will the assistant quote prices?

No. It asks where and how big, then books the consult. Price stays with the artist. If you want, your booking page can show "pieces start from $X" or your studio minimum. You tell us in writing, and the assistant still won't quote.

Free consult or deposit?

Your call. Free consults by default, with a text the day before that asks them to reply YES. Card on file or a $50 deposit that comes off the tattoo, if your studio prefers. Either needs your Stripe account connected.

We're a walk-in studio. Is this for us?

Yes. We set the ads and the questions around how you book. Anyone wanting to come in today is sorted and sent to your team with the details.

Can our team take the enquiries first?

Yes. The assistant can pass each one to your desk with a summary. If nobody picks it up within 2 hours of opening time, it books the consult.

What do you need from us each week?

Answer the enquiries passed to your team, tap how each consult went (one text, one tap), and tell us when consult times or artists change.

What if the assistant gets something wrong?

Anything tricky goes to a person, and your team gets a text with the details. We read flagged chats every week. Want it paused? Tell us and it's paused the same day.

What if an enquiry isn't answered inside 60 seconds?

That month's fee comes back. We show you the log.

What happens if we leave?

Your ad account, Page, pixel and ad history stay yours. You get your contacts and chat history as a file within 7 days, and we remove our access within 5 business days.

Which countries?

Australia now. New Zealand and more countries next. Join the waitlist and we'll tell you when your country opens.

Just want the ads, without the booking assistant? Our sister agency Bonehead Digital runs Meta ads for tattoo studios.

See Bonehead Digital for studios (opens in a new tab)
Get in touch

Tell us about your studio.

Takes a minute. We'll get back to you within one business day, by text or email, whichever suits.

The form is just below.